A PLACE FOR GROWTH

Branding
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Wayfinding

The Yards

The Yards is an independent institution for people of all ages to learn and cultivate new life skills.

The school name stems from the meaning of “yard” – a piece of uncultivated ground adjoining a building, typically one enclosed by walls or other buildings – which closely resembles the architectural layout of the school. We developed a distinctive graphic treatment based on a creative grid inspired by the building layout.

Fig. A

Fig. A shows a simplified form of the school’s floorplan – the basis of our creative grid.

Developing configurations

With this simple yet outstanding treatment of the identity, it better facilitates the wayfinding system in such spacious environment along with strategic directory applications.

Block numbering and way finding system developed using the same grid visual principle.

Art Direction
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Environmental Design
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Visual Design
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Wayfinding