SPORTS FUEL REIMAGINED

Branding
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Product

Fuel Bar

Fuel Bar is a network of smart kiosks designed for runners.

 

Fuel Bar is our definition of what the perfect vending machine for runners would be – Stocked with the right kinds of fuel and hydration runners needed. It is also fast, cashless and connected.

Machine design, top view

Machine design, top view

NFC wallet wearable

NFC wallet wearable

Designed to give runners the nutritional edge in the fastest time possible

The Machine UX was inspired by the hydration points found along marathon routes. Fuel Bar dispenses a customised hydration and nutrition product on arrival. Runners simply pick and go.

The brand’s visual language is communicated through high energy colours, bold typefaces and action-driven photography.

Logotype

Art Direction
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Custom Software Development
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Experience Design
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Interaction Design
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Prototyping
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Visual Design